Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01937nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10115619 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220223100959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150402t2012 gr a g 1 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789604891504 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GR-PaULI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| Modifying agency |
GR-AiPI |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
19434 |
| Relator term |
συγγραφέας. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Βασικές αρχές μάρκετινγκ : |
| Remainder of title |
μια στρατηγική προσέγγιση / |
| Statement of responsibility, etc. |
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy ; πρόλογος ελληνικής έκδοσης Γεώργιος Ι. Αυλωνίτης ; επιμέλεια Νικόλαος Παπαβασιλείου ; μετάφραση Μαρία Ψιμούλη. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Πασχαλίδης , |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xivi, 769 σ. : |
| Other physical details |
εικ. ; |
| Dimensions |
28 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Περιλαμβάνει ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ |
| General subdivision |
Διοίκηση και οργάνωση. |
| 9 (RLIN) |
19435 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διοίκηση και οργάνωση |
| 9 (RLIN) |
53 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cannon, Joseph P. |
| 9 (RLIN) |
167496 |
| Relator term |
συγγραφέας. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| Relator term |
συγγραφέας. |
| 9 (RLIN) |
19436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Αυλωνίτης, Γεώργιος Ι. |
| Dates associated with a name |
1949- |
| Relator term |
συγγραφέας προλόγου. |
| 9 (RLIN) |
810 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Παπαβασιλείου, Νικόλαος |
| 9 (RLIN) |
22925 |
| Relator term |
επιμελητής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ψιμούλη, Μαρία |
| 9 (RLIN) |
143280 |
| Relator term |
μεταφράστρια. |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Relationship information |
Μετάφραση του : |
| Title |
Basic marketing : a marketing strategy planning approach |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΒΑΣΙΛΕΙΟΥ |
| First Date, FD (RLIN) |
2015-04 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΜΙΧΟΣΤΑΥΡΟΥ |
| First Date, FD (RLIN) |
2018-02 |
