Consumers /
Arnould, Eric
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : McGraw-Hill, c2004. - xxv, 845, [22] σ. : εικ. ; 27 εκ. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0071214267
Καταναλωτική συμπεριφορά
658.834 2
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : McGraw-Hill, c2004. - xxv, 845, [22] σ. : εικ. ; 27 εκ. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0071214267
Καταναλωτική συμπεριφορά
658.834 2
