Κανονική προβολή Προβολή MARC Προβολή ISBD

Mourdoukoutas, Panos

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point [electronic resource] by Panos Mourdoukoutas, George J. Siomkos - Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010 - v.: digital

ISBN: 9783642021091

Subjects--Topical Terms:
Economics
Industrial management
Marketing
Economics/Management Science
Marketing
Business/Management Science, general
Διοίκηση επιχειρήσεων