Electronic commerce :
Electronic commerce : B2C strategies and models /
Edited by Steve Elliot.
- Chichester : Wiley, c 2002.
- xii, 352 σ. : εικ. ; 24 εκ.
- Wiley series in information systems .
Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. [343]-346) και ευρετήριο.
Foreword / Contributors -- Series preface / 1. Introduction to B2C strategies and models / 2. Internet retailing in Australia / 3. Internet retailing in Denmark / 4. Internet retailing in Greece / 5. Internet retailing in Hong Kong, China / 6. Internet retailing in the United Kingdom / 7. Internet retailing in the United States / 8. Evaluating websites and surveying customers online / Research model and theoretical implications / 10. Conclusion / References -- Index. Peter Keen -- Rudy Hirshheim -- Steve Elliot -- Steve Elliot -- Niels Bjorn-Andersen -- Nikolaos Mylonopoulos, Katherine Pramataris -- Matthew Lee -- Bob Galliers, Anne Wiggins -- Don Lloyd Cook ...[et al.] -- Steve Elliot, Niels Bjiorn-Andersen -- Steve Elliot -- Steve Elliot --
0471487058
Electronic commerce
Ηλεκτρονικό εμπόριο
658.84
Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. [343]-346) και ευρετήριο.
Foreword / Contributors -- Series preface / 1. Introduction to B2C strategies and models / 2. Internet retailing in Australia / 3. Internet retailing in Denmark / 4. Internet retailing in Greece / 5. Internet retailing in Hong Kong, China / 6. Internet retailing in the United Kingdom / 7. Internet retailing in the United States / 8. Evaluating websites and surveying customers online / Research model and theoretical implications / 10. Conclusion / References -- Index. Peter Keen -- Rudy Hirshheim -- Steve Elliot -- Steve Elliot -- Niels Bjorn-Andersen -- Nikolaos Mylonopoulos, Katherine Pramataris -- Matthew Lee -- Bob Galliers, Anne Wiggins -- Don Lloyd Cook ...[et al.] -- Steve Elliot, Niels Bjiorn-Andersen -- Steve Elliot -- Steve Elliot --
0471487058
Electronic commerce
Ηλεκτρονικό εμπόριο
658.84
