The economics of the brand
Watkins, Trevor
The economics of the brand a marketing analysis Trevor Watkins - London McGraw - Hill Book Company 1986 - x, 161 p. fig., tab. 25 cm. - McGraw-Hill marketing series .
Includes references and indexes
007084156X
Διοίκηση και οργάνωση
Έρευνα αγοράς
658.8
The economics of the brand a marketing analysis Trevor Watkins - London McGraw - Hill Book Company 1986 - x, 161 p. fig., tab. 25 cm. - McGraw-Hill marketing series .
Includes references and indexes
007084156X
Διοίκηση και οργάνωση
Έρευνα αγοράς
658.8
